Posts by Vervocity
Time to embrace PHP 7
PHP (recursive acronym for PHP: Hypertext Preprocessor) is a widely-used open source general-purpose scripting language that is especially suited for web development and can be embedded into HTML. PHP pages contain HTML with an embedded code that does something instead of lots of commands to output HTML as seen in C or Perl. Eighty percent…
Read MoreYou need advertising
There are many ways to market yourself for free. You can take to Facebook, send out a few emails, and ask your customers to review your business online, but you would benefit from true advertising that comes with an investment of money toward your future growth. People steer away from advertising, often not for the cost…
Read MoreThree Notable Facebook Contest Elements
Contests on social media can be a win-win situation for your business. Your follower wins a prize and you incentivize people to follow, increase subscribers and engagement, and convert leads to customers. But where do you start? We’re going to take a moment to talk about bringing a unique approach to you contest, actually picking…
Read MoreThere’s a chance you could get verified on Instagram
There’s a new development over at Instagram. Where it used to be close to impossible to get verified, you now have a slight chance. Instagram used to verify larger, more established accounts belonging to public figures, brands, and celebrities when no one was looking. There was no way to request verification … it would just…
Read MoreGoing without SSL will come back to bite you
Time is running out to add SSL before July so your visitors won’t see a Google Chrome “Not secure” warning! There are good reasons to use SSL on your website. It enables the HTTP Secure, or HTTPS, connection of your website to encrypt all data being sent between browsers and servers thus keeping your visitors safe.…
Read MoreImproving website load speed
It’s time to optimize your website to ensure that load times are speedy. A rapidly loading website is not only good for the user, but for your overall search engine optimization goals. Did you know that a one second delay means conversions decrease by 7% and page views decrease by 11%? Well, it’s true and…
Read MoreMonitor your SEO ranking
Search Engine Optimization, or SEO, is not about searching for your business name and seeing where you rank. It’s more about where you rank for keyword phrases that your visitors are searching and finding your website with. You can’t just go to your browser and search for keyword phrases and see where you rank organically.…
Read MoreCool, free graphics with Canva in 4 steps
It’s time to learn how to create your own social media graphics for free using Canva. You’ve seen other accounts posting interesting and catchy graphics for some time now, but you just don’t have that many images to work with. You don’t know how to put text on top of a picture let alone use…
Read MoreA Safer Web Experience With HTTPS
You’ve seen http and https in front of URLs and you’re probably wondering what that means. HTTP is HyperText Transfer Protocol and HTTPS is HyperText Transfer Protocol Secure. The latter is a good thing. Network administrators decided to use HTTP to exchange online information, but intercepting data was too easy. People can also send bad…
Read MoreImprove Your PPC Landing Pages to Impact Your Quality Score
If you have any experience with pay per click advertising, or PPC, you’ve probably heard about your quality score. This PPC quality score is Google’s rating of the expected click-through rate, ad relevance, and landing page experience. This score determines your cost per click (CPC) and is multiplied by your maximum bid to determine your…
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