SEO and content marketing are two vastly different marketing techniques. However, by implementing content marketing into your SEO strategy, you can avoid over-optimizing your website and instead focus on increasing value for your customers. A well-executed SEO and content marketing plan can increase organic traffic, establish brand loyalty, and lead to more sales. To better…

When working on a video or photo project, it’s usually important to get a wide variety of shots. One of the best ways to do that is by mixing up the shot type – wide shot, medium shot, close up, extreme close up, etc. This is typically done by changing the focal length of the…

Have you ever wondered how to increase online reviews using Facebook? You are not alone! People rely on Facebook reviews and other online reviews because of their accuracy over time. Of course, not every single review reflects the customer experience perfectly, but an aggregate review score quickly tells new customers what type of experience they…

You begin your normal workday, and you bring up your WordPress-based website and notice something isn’t quite right. You may see some content added to the bottom of a page that does not make any sense. You go to the admin of the website to edit it and can’t get logged in. “I’ve used the…

Leveraging custom software applications to drive business growth is quickly becoming a game-changer for organizations around the world. From transforming end-user experience, creating new revenue channels, and allowing innovation-ready businesses to target a wider customer base – continued application maintenance is one of the single most important elements within an organization. This has made custom…

Doing the work of Search Engine Optimization is ever-changing, and keeping up with those changes is half the battle, as we all know. We follow SEO subreddits, we’re subscribed to notifications from Google liaisons on Twitter, we get every email Search Engine Journal sends, and it is still hard to keep track of the shifting…

Employee recruitment and copywriting have more in common than you might think. Both aim to sell something to a target audience through persuasive communications and compelling experiences. Copywriting is trying to sell a product to consumers and recruiting is trying to sell a company’s culture and opportunities to candidates. For that reason, there is much…

Your website is an essential part of your marketing strategy – it’s often the first impression customers get of your business. It’s the first step to building trust with potential customers and could be the deciding factor in why they choose you over the competition. If it’s been a while since you’ve taken a good…

In photography (and cinematography), the perspective of your shot is determined by the distance between you and the subject. The field of view, on the other hand, is determined by the focal length of the lens. Lenses are available in all sorts of focal lengths, from ultra-wide to telephoto zooms. Telephoto lenses have a very…