Video is a great way to connect with your audience. However, as people are bombarded from all directions with video content, it’s now more important than ever to make sure your video is engaging for the audience. The most effective (and our favorite) way to do this is through video storytelling. People can see upwards…

Hi there, we have some exciting news… Vervocity is now a Google Partner! We are very excited about earning the Google Partner badge; our team worked hard to accomplish it! To qualify as a Google Partner, companies are required to frequently meet Google’s standards for ad performance, continuously show a pattern of client growth, and…

Your website design could be preventing you from reaching everyone in your target audience. In this blog, we’ll cover why accessibility is important, and ways you can make your website accessible for anyone. THE IMPORTANCE OF AN ACCESSIBLE WEBSITE An accessible website provides opportunities for anyone to access and understand your content, including those with…

Spring has sprung and while the days are getting longer, it’s not too late to create your marketing strategy for 2022. There are multiple approaches to developing a marketing strategy, but we have compiled a must-have list for any business marketing strategy to drive your success, no matter the size or industry. Grab your coffee…

Social media stories made their first appearance on Snapchat in 2013 and since then, other social media platforms have jumped on the opportunity to also offer the feature. Do you know what Snapchat stories are? How about Instagram stories? With stories, you are allowed 10-15 seconds of a photo or video to offer a glimpse…

As a small business owner, increasing brand awareness in your local market is crucial to generating and retaining loyal customers. The market can be competitive, so establishing your brand locally and creating a message that is uniquely yours will help your brand stand out against the competition. Better yet, increasing brand awareness doesn’t have to…

Online success comes from building your brand’s credibility. Your online credibility is important to two separate entities – your potential clients and Google. Building credibility with potential clients means proving your brand is a brand they can trust and do business with. Credibility with Google means organically ranking higher in search engine result pages (SERPs)…

Your website’s security is important. To help keep your site secure, we’ve put together a short list of security plugins for WordPress that we have used and recommend. Some work for a specific purpose, while others have a variety of options available in one package. The plugin that works best for your site will depend…

Great video exposure is all about light. In fact, exposure is defined as the amount of light that is allowed to hit the photo sensor in a camera. Because it applies to videos shot in all settings, exposure is one of the most important components to producing spectacular video. When composing a shot for video…

Why is a social media presence so important? Because it gives your brand recognition, visibility, and marketing benefits. It will also help expand your client base through social selling. Below, we’ve compiled a list of 10 social media secrets to help you advance in your online journey. FACEBOOK BUSINESS MANAGER/META BUSINESS SUITE Managing your business…